SUZANA P. NIKIFOROVA
BRANDING CHANGEMAKER
TRANSFORMING BRANDING IN THE
ANIMAWAY
"The current branding paradigm belongs to the old industrial era. I have created Animaway to lead its change."
ANIMAWAY
MY MISSION IN LIFE
BRANDING PIONEER
On the face of it, I am a systemic brand consultant, transformational coach, business advisor, and a branding professor. Yet inside, I am a soul carrying a mission in life. I became aware of my mission during my doctoral studies which unfolded in parallel with my personal awakening and self-transformation. After realising that the current branding paradigm causes adverse systemic effects upon humanity and nature, I embarked on a mission to elevate its perception, purpose, role, and consciousness.
In the new branding paradigm, brands are levers for conscious human, business, and social development. I created Animaway, a Branding Agency of Change, to support the creation and success of such brands.
Innovating Conscious & Systemic
BRANDING METHODOLOGY & TOOLS
ANIMAWAY BRANDING©
New way of creating brands. Creating brands by tapping into the source of wisdom.
BRAND SYSTEM
LEADERSHIP©
New way of leading brands. Branding with systemic perception for sustainable business development and social wellbeing.
BRAND SYSTEM
DESIGN©
New way of brand organisation. Mapping, designing and balancing brand systems.
AUTHOR
Animaway Branding: A New Vision for Brands
is a pioneering book that reveals the complex nature of the brand phenomena. It uses the systems view of life to observe brands within the context of the knowledge society. It presents a groundbreaking systems view of brands that brings about a new vision for brands and a new branding paradigm, both of which are designed to enable conscious and sustainable work with brands.
Writing Animaway Branding was a deep transformative experience: a complete surrender to the unknown, supported by science and collective intelligence.
"Animaway Branding is a pearl that belongs with the Seventh Generation Stewardship books."
​ Koen Dumont, Belgium
"Animaway Branding shows us the enlightened path towards business sustainability and social well-being. What a surprise that it comes from the world of brands!
​ Dora Rossetti, Italy
BRANDING IS SO MUCH MORE THAN MARKETING AND CUSTOMERS
IT IS THE BEST TEACHER OF CREATION, STRATEGY AND CHANGE
ADVISOR
I advise awakened leaders on how to be authentic and how to create authentic brands. My kundalini teaching background helps me do this in the animaway. Animaway stands for creating in a flow for the benefit of the whole.
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Work with me if you want to:
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Make your authentic self visible
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Learn how to consciously create brands
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Align your mission in life with your business
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Create a brand that helps you live your mission in life
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Increase the strength and reputation of your brand
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Choose the best strategy for your brand
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Find the purpose of your business
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Train, align, and empower your team
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Discover the root causes of your business challenges
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See, explore, and design your brand business system
SPEAKER
I speak to awaken your inner hero to step up to your mission in life.
I speak to inspire you to dream for a better you in a better world.
​ I speak to tell you the words you long to hear.
How this magic happens, I don’t know. It comes with the flow.
PROFESSOR
I teach conscious and systemic branding which are pre-conditions for sustainable business development and positive social impact.
Sharing my knowledge and experience with students
is my joy but also a moral responsibility.
