TRANSFORMING BRANDING IN THE
"The current branding paradigm belongs to the old industrial era. I am innovating for change."
MY MISSION IN LIFE
On the face of it, I am a brand consultant, transformational coach, business advisor, and branding professor. Yet inside, I am a soul carrying a mission in life. I became aware of my mission during my doctoral studies which unfolded in parallel with my personal awakening and self-transformation. After realising that the current branding paradigm causes adverse systemic effects upon humanity and nature, I embarked on a mission to elevate its perception, purpose, role, and consciousness.
In the new branding paradigm, brands are levers for conscious human, business, and social development. I created Animaway, a Branding Agency of Change, to support the creation and success of such brands.
Innovating Conscious & Systemic
BRANDING METHODOLOGY & TOOLS
New way of creating brands. Using the power of brands to elevate human and brand consciousness.
New way of leading brands. Branding with systems thinking for the purpose of sustainable business development and social impact.
New way of brand organisation. Mapping, designing and balancing brand systems.
Animaway Branding: A New Vision for Brands
is a pioneering book that reveals the complex nature of the brand phenomena. It uses the systems view of life to observe brands within the context of the knowledge society. It presents a groundbreaking systems view of brands that brings about a new vision for brands and a new branding paradigm, both of which are designed to enable conscious and sustainable work with brands.
Writing Animaway Branding was a deep transformative experience: a complete surrender to the unknown, supported by science and collective intelligence.
"Animaway Branding is a pearl that belongs with the Seventh Generation Stewardship books."
Koen Dumont, Belgium
"Animaway Branding shows us the enlightened path towards business sustainability and social well-being. What a surprise that it comes from the world of brands!
Dora Rossetti, Italy
BRANDING IS SO MUCH MORE THAN MARKETING AND CUSTOMERS
IT IS THE BEST TEACHER OF CREATION, STRATEGY AND CHANGE
I advise awakened leaders on how to be authentic and how to create authentic brands. My kundalini teaching background helps me do this in the animaway. Animaway stands for creating in a flow for the benefit of the whole.
Work with me if you want to:
Make your authentic self visible
Learn how to consciously create brands
Align your mission in life with your business
Create a brand that helps you live your mission in life
Increase the strength and reputation of your brand
Choose the best strategy for your brand
Find the purpose of your business
Train, align, and empower your team
Discover the root causes of your business challenges
See, explore, and design your brand business system
I speak to awaken your inner hero to step up to your mission in life.
I speak to inspire you to dream for a better you in a better world.
I speak to tell you the words you long to hear.
How this magic happens, I don’t know. It comes with the flow.
I teach conscious and systemic branding which are pre-conditions for sustainable business development and positive social impact.
Sharing my knowledge and experience with students
is my joy but also a moral responsibility.